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Privacy Policy


Protecting your personal information is important to us. This Privacy Policy describes how PotomacWave Consulting (together with affiliates, “PotomacWave,” “our,” “us,” or “we”) collects, uses, or discloses personal information we receive through our websites that link to this Privacy Policy, together with any consulting, interactions, or other related online or offline services provided by PotomacWave or others in our organization (collectively, the “Services”). This policy also describes your choices about the collection and use of your information.

Please read this Privacy Policy carefully before you start to use our Services. By using the Services, you agree to be bound and abide by this Privacy Policy. If you do not agree to our Privacy Policy, or if you violate them in any way, your right to access or use the Services is terminated. If you have a business relationship with us, the contractual terms of that relationship will control to the extent there is any conflict with this policy.

  1. How We Collect Information

We may collect information about you by various means, including:

  • Directly from you, both online (e.g., website) and offline (e.g., phone);
  • Through your use of our websites or related online services;
  • From other third party sources and social media platforms that you may use to engage with us, as well as from our affiliates or third parties for the purposes provided below, and/or to supplement information we already possess.
  1. Types of Information We Collect

In order to better provide you with our Services, we may collect the following categories of information:

  • Profile and subscription information, such as name, company information, mailing address, e-mail address, phone number, and usage and subscription preferences, which may include signing up to some of our Services or communications from us, if and where we make that available to you;
  • Transactional Information including billing and payment information if provided through the Services;
  • Survey information in response to questions we may send you through the Services, including for feedback and research purposes;
  • Communications between you and us, such as via e-mail, mail, phone, or other channels;
  • Offline activity you directly engage in with us, if any; and
  • Online User Activity described in the next section.

If you provide us with information regarding another individual, you represent that you have that person’s consent to give us their information and to permit us to use the information in accordance with this policy.

  1. Online User Activity, Cookies and Information Collected by Other Automatic Means

We use cookies, which are a commonly-used web technology that allows websites to store and retrieve certain information on a user’s system, and track users’ online activities. We, together with the vendors we use, may collect information about your use of our Services by such automated means, including but not limited to cookies, pixels and other similar technologies.

Cookies and similar technologies can help us automatically identify you when you return to our website. Cookies help us review website traffic patterns, improve the website, and determine what Services are popular. We can also use such information to deliver customized content and advertising to users of the Services whose behavior indicates that they are interested in a particular subject area.

When you use the Services, the information we may collect by automated means, include, for example:

  • Usage Details about your interaction with our Services (such as date, time, and length of visits, and specific pages or content accessed during the visits, search terms, frequency of the visits, referring website addresses);
  • Device Information including the IP address and other details of a device that you use to connect with our Services (such as device type and unique device identifier, operating system, browser type, mobile network information, and the device’s telephone number); and
  • Location information where you choose to provide the website with access to information about your device’s location.

We may also ask advertisers or other partners to serve ads or services to you, which may use cookies or similar technologies placed by us or the third party. If a user does not want information collected through the use of cookies, most browsers allow the visitor to reject cookies, but if you choose to decline cookies, you may not be able to fully experience the interactive features our Services provide. We may share non-personal information obtained via cookies with our advertisers and affiliates. Because there is not yet a consensus on how companies should respond to browser-based do-not-track (“DNT”) mechanisms, we do not respond to web browser-based DNT signals at this time.

  1. How We Use Information We Collect

We may use the information we obtain about you for purposes allowed by applicable laws, including:

  • Provide our Services to you, including with respect to any business account, transactions, and other important notices;
  • Respond to your requests, questions, and comments and provide customer support;
  • Monitor the performance of our Services including metrics such as total number of visitors, traffic, and demographic patterns;
  • Tailor the content we display to you in our Services and communications, including advertising, and offer products and services that we believe may be of interest to you;
  • Operate, evaluate, and improve our programs, our websites, and other products and services we offer (including to develop new services), and diagnose of fix technology problems;
  • Analyze and enhance our communications and strategies (including by identifying when emails sent to you have been received and read); and
  • Comply with and enforce as needed legal requirements, industry standards, our policies, and our contractual rights.
  1. Online Advertising

You may see us advertising on various websites, web pages, social media, and other platforms. Please note that online advertising services do not always provide us with complete information about the platforms our website on which our advertising may appear. If you believe that our advertising is being displayed through websites or channels that promote inappropriate or offensive content, please content us.

  1. How We Share Your Information

We do not sell your personal information. We will not disclose your personal information to third parties without your consent, except in the following circumstances:

  • We may share your information with service providers that we believe need the information to perform a technology, business, or other professional function for us (examples include: IT services, maintenance and hosting of our Services, payment processors, marketing partners, and other service providers). We only provide such vendors with information so they can perform their required functions on our behalf.
  • We may disclose information about you (if) if we are required to do so by law or legal process, (ii) when we believe disclosure is necessary to prevent harm or financial loss, (iii) in connection with an investigation or suspected or actual fraudulent or illegal activity; or (iv) under exigent circumstances to protect the personal safety of our staff, users, or the public.
  • We reserve the right to transfer the information we maintain in the event we sell or transfer all or a portion of our business or assets. If we engage in such a sale or transfer, we will make reasonable efforts to direct the recipient to use your personal information in a manner that is consistent with this Privacy Policy.

Where appropriate, we will limit sharing of your information in accordance with the choices you have provided us and applicable law.

  1. Your Privacy Choices

We offer you certain choices about what information we collect from you, how we use and disclose the information, and how we communicate with you.

  • Marketing Emails: From time to time, we may contact you via email for the purpose of providing announcements, alerts, confirmations, surveys, and/or other general communication. You may choose not to receive marketing emails from us by clicking on the unsubscribe link in the marketing emails you receive from us. Even if you opt out of receiving such communications, we will continue sending you non-marketing email communications, such as administrative or transaction alerts, or information about changes to our terms of service.
  • Cookies: Web browsers may offer users the ability to disable receiving certain types of cookies; however, if cookies are disabled, some features or functionality of our Services may not function correctly.
  • Targeted Advertising: We may potentially work with advertising partners who collect information about your online activities and provide you with choices regarding the use of your browsing behavior for purposes of targeted advertising. Popular advertising services you may opt out of targeted advertising from include: Google, Facebook, the Network Advertising Initiative and Digital Advertising Alliance.
  1. Links to Other Websites and Third party Content

Our Services may contain links to other websites or online services, including social media. Please be aware that we are not responsible for the content or privacy practices of such other websites or online services, and we encourage you to be aware when you leave our Services and to read the privacy statements of any other website or online service that collects personal information.

You may see us promoted by other businesses on various websites, web pages, social media and other platforms. Please note that we do not always have complete information about where our brand may be displayed or promoted, and if you believe that we are featured in venues that are inappropriate or offensive, please contact us.

  1. How We Protect Information

We aim to keep this information safe through appropriate and reasonable administrative, technical and organizational security measures designed to protect the personal information we maintain against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. However, we cannot ensure the security of any information you transmit to us, or guarantee that this information will not be accessed, disclosed, altered, or destroyed. We will make any legally required disclosures in the event of any compromise of personal information. To the extent the law allows us to provide such notification via e-mail or conspicuous posting on the Services, you agree to accept notice in that form.

  1. Children

We do not knowingly collect personal information from children under the age of 13 on our Services and will endeavor to delete any such information from our systems upon discovery.

  1. International Data Transfers and Use

Our Services are controlled and operated by us from the United States and are not intended to subject us to the laws or jurisdiction of any state, country, or territory other than those of the United States. Any information you provide through use of the Services may be stored and processed, transferred between, and accessed from the United States and other countries which may not guarantee the same level of protection of personal information as the one in which you reside. However, we will handle your personal information in accordance with this Privacy Policy regardless of where your personal information is stored or accessed.

  1. Updates to Our Privacy Policy

We may revise or update this Privacy Policy at any time. We will post the updated version on our Services, and may notify you of any significant changes to our Privacy Policy. We will indicate on our Privacy Policy when it was most recently updated. Your continued use of our Services after such updates will constitute an acknowledgment of the change and agreement to abide and be bound by the updated Privacy Policy.

  1. Contacting Us

If you have any questions regarding this Privacy Policy or our privacy practices, please email us as, or write to us at 1725 Duke St., Suite 320, Alexandria, VA 22314.

This Privacy Policy was last updated March 6, 2024.

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